Aug 2026-present
Tapal Group
Group CEO & Executive Director · Dubai
Leading the development of the group, with a focus on growth, governance, commercial performance and international opportunities.
Group CEO, Tapal GroupBoard member, investor, PE advisor
Strategy into
operating reality.
I build and transform consumer businesses by aligning people, priorities and resources.
3×Lavazza Americas net sales growth
2017-2022
2017-2022
$500M-$1BP&L responsibility
Across executive roles
Across executive roles
8Acquisitions and integration
Across my career
Across my career
25+Countries of experience
Across my career
Across my career
Executive & consulting experience
01 / Track record
Growth with
accountability.
Consulting-trained. Operator-tested. I connect the strategy, the commercial model and the organisation required to deliver it.
Case study: Lavazza Americas, 2017-2023
From regional ambition
to a scaled coffee business.
As President & CEO, I led a multi-brand, omnichannel business across retail, e-commerce, foodservice and office coffee.
- 3× net sales and gross marginLike-for-like growth between 2017 and 2022.
- Omnichannel expansionConnecting retail, e-commerce, foodservice and office coffee.
- A first U.S. roasting plantOpened in West Chester, Pennsylvania, in 2022.
2024-Jul 2026
IDS Borjomi Group
Group Chief Commercial & Strategy Officer · Dubai
Led the commercial organisation and the strategy agenda of an international premium beverage group.
2024-present
Soprana Watches
Investor & Director · Switzerland
Supporting independent Swiss watchmaking through commercial strategy, brand positioning and business systems.
2017-2023
Lavazza Americas
President & Chief Executive Officer · Americas
Led the regional business through multi-brand growth, channel expansion and the development of local manufacturing capabilities.
Earlier career & education
Earlier career
Lavazza Group · 2015-2016
Group Head of Business Strategy & Operations
Boston Consulting Group · 2012-2014
Project Leader (Senior Manager)
Kearney · 2006-2012
Senior Consultant
Education
IE Business School · 2009-2010
MBA · Full scholarship
Università Carlo Cattaneo LIUC · 2001-2006
BSc and MSc in Business Management
Italian and English · Based in Dubai
02 / How I lead
Set the direction.
Enable the organisation.
I lead as an architect-operator: setting direction, shaping the organisation and staying close to execution. I align people, priorities and resources, then give teams the clarity, authority and support to deliver.
Focus resources
where they matter.
Concentrate capital, talent and management attention on the priorities that create the most value. Make the trade-offs clear so teams know what matters most.
Build ownership
and capability.
Clarify decision rights, develop leaders and delegate authority alongside accountability. Give people the context and space to make decisions.
Pair high standards
with support.
Set clear expectations, listen and challenge constructively. Stay close to the team, remove obstacles and hold each other accountable for delivery.
My aim is an organisation that grows in capability, confidence and independence.
03 / Applied AI
Business judgement.
AI-enabled execution.
I use AI to build decision tools and operating workflows: connecting company information, testing assumptions, and turning analysis into software people can use.
Executive intelligence
See the business
more clearly.
Management dashboards bringing financial performance, budgets, commercial results and market indicators into one decision environment.
Performance views, source checks, scenario analysis
Investment analysis
Pressure-test
the investment case.
AI-assisted research, due-diligence synthesis and interactive valuation models that make assumptions, sensitivities and open questions explicit.
Research, valuation, investment committee materials
Business workflows
Build around
how people work.
Custom commercial and operations software for independent watchmaking, linking customers, products, orders and production planning.
CRM, order books, permissions and change history
Start with the business decision. Keep the evidence traceable. Make the human owner accountable.
Explore my approach to applied AI04 / Where I contribute
From boardroom
to operating detail.
Transformation & growth
Professionalising businesses, strengthening the operating model, and turning strategy into P&L performance.
M&A & integration
Connecting the investment thesis to commercial diligence, acquisition execution and post-merger delivery.
Brands & routes to market
Portfolio choices, brand positioning, channel strategy and international expansion.
Private equity advisory
Advising private-equity investors on large transactions, commercial diligence and value creation.
Coffee subject-matter expertise
Deep operating experience across the coffee value chain: brands, channels, manufacturing and international expansion.
Boards & ownership
Working with investors and family owners on strategy, governance and disciplined value creation.